Search engine optimization has been a marketing thing for a long time, essentially since Google changed the way people access information on the internet. As Google took on the task of indexing and ranking public websites and its user base grew from thousands to millions and now into the billions, tools have been created for…
There was a time in my life when I was struggling to figure out how I would support myself and my future family. As a student at Snow College more than 20 years ago, I remember being afraid I was going to get fired from my $5.50/hour job, which involved swapping out hardware and installing…
So, you’re ready to get started with your own WordPress website. That’s not a bad idea. Based upon a survey of content management systems (CMS) used to publish content on the web, WordPress came in first by far at 41% (as of April 2021). The second place CMS according to the survey (Shopify), had only…
Are you building a website? You’ll likely need to get yourself a domain name to go with it (unless you already have one). I’m going to explain how to reserve for yourself (or your company, non-profit, or whatever organization you represent) a domain name that you can use as the “home base” for whatever it…
There are lots of ways for online merchants to accept payments. Stripe is one of them. Setting up a Stripe payment processing account is one of the easiest ways to start accepting payments online, although there are several cons for using Stripe, including the comparatively high percentage of your sales they take as a commission…
I’ve used BigCommerce for awhile as my ecommerce sales platform. I currently host my medical products store (ProHealthcareProducts.com) on the BigCommerce platform. While the BigCommerce shopping cart system offers a lot of great functionality and has solid performance, it has its limitations. One of the most obvious of those limitations is the default search feature…
The HubSpot CRM is an effective marketing and sales automation tool for small and large businesses. Here is an introduction to its features and pricing.
Marketing your product, idea, or business on the internet is likely the most efficient way you can gain exposure, customers, and revenue. But what channels should you use?
Here is an overview of all the major internet marketing venues available.
In this article, I will be discussing topics associated with starting and growing a business. As an outline for this discussion, I will be using the manual for a course called Starting and Growing My Business for Self-Reliance, published by The Church of Jesus Christ of Latter-day Saints (also known as the LDS Church or…
Over 200 million people visit Amazon.com each month. Amazon’s web traffic is unique in that most of the people on that ecommerce are there with the intention of purchasing. Amazon has over 100 million Prime members, meaning they purchase a high percentage of the things they buy on a regular basis from Amazon. For anyone…