Search engine optimization has been a marketing thing for a long time, essentially since Google changed the way people access information on the internet. As Google took on the task of indexing and ranking public websites and its user base grew from thousands to millions and now into the billions, tools have been created for…
There was a time in my life when I was struggling to figure out how I would support myself and my future family. As a student at Snow College more than 20 years ago, I remember being afraid I was going to get fired from my $5.50/hour job, which involved swapping out hardware and installing…
There are lots of ways for online merchants to accept payments. Stripe is one of them. Setting up a Stripe payment processing account is one of the easiest ways to start accepting payments online, although there are several cons for using Stripe, including the comparatively high percentage of your sales they take as a commission…
The HubSpot CRM is an effective marketing and sales automation tool for small and large businesses. Here is an introduction to its features and pricing.
Update: September 15, 2022 This article is about Brett Bartlett, a professional scammer (pictured to the left, the dorky one in the back with the big cheesy smile that says, “I’ll be your best friend while I steal money from you”) who goes from one scheme to another defrauding people while pretending to be a…
Marketing your product, idea, or business on the internet is likely the most efficient way you can gain exposure, customers, and revenue. But what channels should you use?
Here is an overview of all the major internet marketing venues available.
I’ve been selling vinyl home decor products on Amazon for several years, but recently decided that I need to focus on getting traffic to my website’s WooCommerce store. As most online retailers know, there are several reasons not to rely on Amazon to keep your business growing, especially the inherent instability of allowing Amazon to…
In this article, I will be discussing topics associated with starting and growing a business. As an outline for this discussion, I will be using the manual for a course called Starting and Growing My Business for Self-Reliance, published by The Church of Jesus Christ of Latter-day Saints (also known as the LDS Church or…
Over 200 million people visit Amazon.com each month. Amazon’s web traffic is unique in that most of the people on that ecommerce are there with the intention of purchasing. Amazon has over 100 million Prime members, meaning they purchase a high percentage of the things they buy on a regular basis from Amazon. For anyone…
Article Summary For entrepreneurs and other business owners, having a registered trademark helps you to protect the intellectual property you’ve worked hard to create. The process of registering a trademark usually takes a year or longer, and typically cost about from $1,000 to $5,000 using a trademark attorney. The ultimate cost depends upon how difficult…