Brett Bartlett, Dynasty Toys, Amazon Sales, and Face Masks: What I Learned From Interacting With a Scammer
Update: September 15, 2022
This article is about Brett Bartlett, a professional scammer (pictured to the left, the dorky one in the back with the big cheesy smile that says, “I’ll be your best friend while I steal money from you”) who goes from one scheme to another defrauding people while pretending to be a Christian.
An article was published in the Daily Beast on 9/9/22 referenced my blog post below. The post was shared in a group of investors to which I belong, many of whom are hoping that justice will be brought to Brett Bartlett and those he works with to con people out of their savings.
I have recently learned that, in addition to disappearing from investors to whom he owes almost $24 million, Brett has been scamming people by selling VCR to DVD converters that apparently don’t even exist. Both of his VCR scam websites (RadVCR.com and VCRPlayerStore.com) have already been shut down, after operating for close to one year.do
Living a prosperous life often depends upon being able to make good, informed life decisions. Because of how much we as humans interact with other humans, developing the skills required to make those interactions productive is critical.
With that context in mind, I’m going to share with you an experience I had over the past year that showed me some improvements I needed to make with regard to investing money, trusting business partners, and evaluating people’s character.
This is my own personal experience (there are many others, hundreds of others) of being conned by a professional swindler: Brett Bartlett, founder of Dynasty Toys and Concept Management Company (CMC).
tldr; After raising tens of millions of dollars from hundreds of investors who were referred to him through Jim Cockrum’s MySilentTeam online sellers network (including me) it ultimately turned out Brett Bartlett was operating a ponzi scheme. He is now being investigated by the FBI, and will likely end up in jail for a long time.
This article discusses the following topics:
- Jim Cockrum’s MySilentTeam Group and Proven Conference Business
- Brett Bartlett, founder of Dynasty Toys and Concept Management Company (CMC)
- Brett Bartlett’s insider team: Scott Miller, Leah Miller, Glyn Kennedy, Blake Newton, Kolten Freck
- The Dynasty Toys Amazon seller cooperative
- The Family Face Mask company, a business set up by Brett Bartlett to sell cotton face masks
- Advice on how to protect yourself against investment fraud schemes such as the one operated by Brett Bartlett, Scott Miller, and their team
In the fall of 2019, I attended a business conference sponsored by Jim Cockrum entitled The Proven Conference, held in Champaign, Illinois. Over the past decade, Cockrum has built a large network of online entrepreneurs, branded by him as MySilentTeam, who learn from each other, and who are often encouraged to work together.
I was referred to Jim Cockrum’s group and invited to attend the Proven Conference by one of my Amazon seller friends, who had attended the conference the previous year, and who felt like he had learned a lot at the conference and benefitted from the relationships he made there. He also mentioned that there were some investment opportunities that were available at the conference that tended to be good fits for online sellers.
Based on what I saw as a solid recommendation, I decided to go to the conference and see what it was all about.
The group of people attending the 2019 Proven Conference seemed like genuine small business owners who were all in one stage or another of building their own success stories. There was a general abundance mentality among the group of small business entrepreneurs Jim had put together there, and that mentality appeared to flow from the very religious undertone that was immediately obvious from Jim and others leading the group.
It felt like this crowd fit my personality well. These seemed like trustworthy people who were eager to see success for themselves and help others enjoy similar opportunities.
One of the most common workshops held at the Proven Conference was one entitled Working With Dynasty Toys. My friend suggested that I check it out. He had invested in their offering the previous year, and he told me he thought it had been a success for him. It was at this workshop that I was introduced to Brett Bartlett, the founder of Dynasty Toys, along with his team of young entrepreneurs: Leah Miller, Glyn Kennedy, Kolten Freck, and others. From everything I learned in the workshop and at the conference generally, Brett and Jim had formed a co-op of investors who could invest money into Dynasty Toys inventory (mostly laser tag games), and receive a significant return on their investment while also learning the ins and outs of Amazon sales, including how to drive more traffic to your Amazon listings for your own brand.
Brett Barlett Promises “Win-Win”
I thought I’d include the video below as part of this article because it is a perfect example of Brett’s tactics for finding “business partners” from whom he could steal money.
As you can see in this video below, which is from 2016, Brett Bartlett has had his sights set on using promises of “win, win” to build trust among potential partners. There are hundreds of people I know who bought into Brett’s appeal as a good, Christian, family guy, a persona he was able to validate by partnering with Jim Cockrum and gaining access to Jim’s network based on Jim’s wholesale endorsement of Brett and his character.
Brett Bartlett’s Rags to Riches Story
During one of the keynote sessions of the Proven Conference, Jim invited Brett up onto the stage of the Vineyard Church (the venue for the conference) to tell his story. Brett said that he had been mentored by Jim via Jim’s book, Silent Sales Machine, and that Brett had gone from only having $400 to his name to having the #1 selling toy on Amazon. It was a very compelling story. Jim’s endorsement of Brett as a standup, class act, Christian family man who wanted only to share the success he’d experience with others made it even more convincing that “Working With Dynasty Toys” would be a good experience.
As instructed at his workshop, I submitted my contact information to Brett and his team, and I waited to hear back from them regarding the next steps and more details about how the investment worked.
The Phone Call from Brett: An Investment Proposal
Several days after the conference, I got a phone call from Brett. He explained more about how his co-op used people’s money to buy inventory that would be sold off, mostly during the fourth quarter Christmas rush, and that the investment would be paid back along with what amounted to an 80% annual return.
Being familiar with other investments, I asked him why he was paying such a high return to people who contributed as opposed to getting funding at a much lower rate from a bank or other private investor. His answer to my question made enough sense. The 80% annual return was not really a passive investment. Dynasty Toys expected their investors to form a community with them, interacting with them and their product in a way that was mutually beneficial.
All told, I decided to invest $200k into Brett’s inventory co-op through a promissory note he executed, and I committed to meeting with Brett weekly to review sales of his company’s products, which were to be done through my Amazon account.
Cotton Face Masks and a Pandemic
During the first week of February I received a phone call from Brett asking whether the fulfillment team I was using for my vinyl decor business could cut out fabric and make face masks out of it. Based on the search trends visible from Amazon’s brand analytics tool, he seemed confident that there would be a demand for cotton face masks over the coming few months. Of course, neither of us had any idea how what we only knew as the virus that came from someone in China eating a bat would quickly create an ominous cloud over the entire world, eventually causing governments to mandate that people wear masks and other face coverings.
I told Brett I’d check on it. Later, my wife and I came up with the materials and design to make a simple cotton mask. Over the next couple of months, the production teams I set up in Utah, Idaho, and Tennessee would end up making millions of masks for Brett to sell through Amazon and on his FamilyFaceMask.com website.
A Bad Partnership: Who Controls the Money
A major mistake I made in the relationship was allowing Brett to have sole ownership over sales and collecting revenue. He used his own Amazon account and had possession of the domain, which meant that he collected the money, while I was in charge of expenses, ultimately what amounted to $150,000 worth of them before I was able to have him start covering expenses out of the sales revenues he received.
Return of My Dynasty Toys Inventory Investment
While this project was operating, in February 2020, my $200,000 investment was due to be returned, plus the $80k interest on it. As the date came and went, I put more pressure on Brett to pay back what he contractually owed me, especially considering that by that time (the first of March, 2020), I had spent $350,000 without seeing a dime back from a person who considered himself my business partner. In the process of collecting my initial investment from Brett Bartlett, he lied to me several times about why there was a delay, including mentioning that he’d send a wire transfer, but that it wouldn’t arrive to my account until several days later.
In response to that claim about wire transfer delays, I told Brett that I fully understood how wire transfers work, and that he was intentionally delaying a payment commitment he had made to me. After following up with him several times, I finally asked him, “Brett, are you running a ponzi scheme?” He vehemently denied that accusation. However, much later I learned just how true my intuition was.
Parting Ways With Brett Bartlett
Over the next few months of doing business with Brett, I caught him telling me several flat out lies. He always had an excuse for reneging on promises, “changing his mind”, and doing other things that amounted to dishonesty and lack of character. A couple months later, during the first week of May, 2020, I decided to part ways with Brett after he yet again had found a reason not to pay me what he owed me. We had an intense discussion wherein I asked him to simply calculate the profit from what we had done up until that point and give me my split of that amount, which I estimated to be in the range of about $1M.
Instead, Brett told me he would sign a contract with me that would have him pay back my investment, plus pay out my split of the profit, which he estimated to be about $1.6M, from the joint venture. His payments were to be made in chunks of $30k over the period of time from May 7 until the first part of August. Unsurprisingly, he made the first few payments, then disappeared and cut off all contact, leaving me at least $50k short of the amount I had invested with him and his project.
Trying to Get Help From Jim Cockrum
While we were working on the cotton face mask project, Jim Cockrum repeatedly used it as a way to promote his group and his business tactics. He held up the project as an example of the benefits that could be had by members of his community if they worked together with him, Brett, or other members of the community to partner on project.
After Brett disappeared and cut off communication (no responses to text messages, calls, and emails), I went to Jim to get some help. He referred me to Scott Miller, Brett’s father-in-law (who is Brett’s partner and co-owner of their Concept Management Company or CMC enterprise) telling me, “These are high integrity people who love this community.” After one conversation with Scott Miller requesting that Brett keep his commitments, he also disappeared and quit communicating.
My next contact was with a bankruptcy attorney who was representing Brett, Scott, and their Dynasty Toys and CMC companies.
In all of my communication with Jim, it was clear that his top priority (once he realized that the investor co-op he’d help facilitate was imploding) was to distance himself from Brett Bartlett, his seemingly close partner that he had been endorsing for years. In all my conversations with Jim, he repeatedly pointed out that he wanted to help, but he had to make sure that he would not be held accountable for connecting people from his community with a person who turned out to lack integrity.
Dozens of Other Investors
After reaching out to Jim Cockrum, I soon found out that there were dozens of other investors who had put in anywhere from a few thousand dollars to over $1M to a very silver-tongued Brett Bartlett. From the information I gathered, Brett owes tens of millions of dollars to a large collection (dozens that I know of) of unhappy people.
Bankruptcy and FBI Investigation of Brett Bartlett, Scott Miller, and CMC
At the end of October, I was contacted by the FBI regarding some criminal complaints they had received and were following up on. I met with them for an hour and provided the details of my experience with Brett.
I’d expect that soon enough, Brett Bartlett, Scott Miller, and possibly others from their team who were complicit with the multi-million dollar ponzi schemes they were running, will be arrested, and they are looking at spending lots of time in jail.
What I Learned
This entire experience has given me the opportunity to think about what made me susceptible to a fraud scheme such as the one that has been operated by Brett Bartlett and his minions. First, when people start using their commitment to family, religion and Christianity alone as reasons to trust the business opportunities they offer while dodging other attempts to vet their integrity, that is a clear sign of impending fraud. Second, it is critical to give due process to considering investments based upon how much you’re investing. If it’s $10 loaned to a friend, that’s not a big deal, but when the amount gets into the thousands, tens of thousands, or (as in my case) hundreds of thousands or more, much more detailed vetting must be done in order to sign off on an investment.
Look For the Signals
When considering a partnership or investment opportunity, I’ve learned that it’s critical to vet the person through experience before committing to anything larger. There were several instances that I observed deliberate dishonesty from Brett and his team members after I invested in the “Work With Dynasty” Amazon inventory offer.
Here are just a couple of the ones I observed.
Giveaway Contests Without Giveaways
Soon after I began meeting with Brett and his team in September 2019, he introduced me to his “Dynasty Giveaways” brand. Using Facebook and ManyChat (a Facebook messenger app), he had built an audience that was in the 1 million+ range. He told me he wanted to share his audience with my brands (MayBoo Clothing and CustomVinylDecor) by having me sponsor giveaways to his audience.
As I participated in the giveaways, I quickly found out that Brett had no intention of actually giving anything away. On several occasions, he advertised one of my products as a giveaway. When the giveaway was finished, I would ask him who won the contest so that I could have my fulfillment team ship them their prize. On three different occasions, he essentially told me that since there is only expected to be one winner among a bunch of people who entered, it didn’t matter whether you actually send out a prize. For the giveaways that involved my products, I had to determine who the winner was and then ship out the product to them after learning that Brett had no intention of fulfilling the commitment of the giveaway.
For Brett and Dynasty Giveaways, the giveaway was most often used simply to get access to people’s information so that they could market other products to them. In my book, that’s fraud.
Hijacking Amazon Product Listings
After I began manufacturing masks and doing fulfillment for Brett’s Family Facemask business, I found out that the listing he was using to sell masks was not his own, and that he had hijacked not only one listing, but several different listings that were not his own. When I asked him about it, he told me that Amazon allows sellers to list their products on “generic” listings like the ones he was using to sell masks, and that everything he was doing with his Amazon seller account was approved by Amazon. I had to insist that he create his own listings advertising exactly what we were making before he finally admitted that what he was doing was dishonest and set up his own listings.
As a Christian trying my best to live my religion, I overlooked these shortcomings, hoping that I could influence Brett and his team to have more integrity in their business dealings. I even felt like I could mentor Brett on how to do business ethically. Ultimately, it wasn’t until later that I found out how much the lack of integrity among Brett Bartlett, Scott Miller, and their team had already put them into a deep hole of deception.
Richard, thank you so much for this post. I also invested money in Dynasty Toys. Only a few thousand dollars, but for me that’s a lot of money. I’m definitely wiser now.
Thanks Richard for this. I too was duped by Brett Bartlett. Invested a couple thousand early in my business….which at that time was a lot. I do believe that Jim Cockrum had the best of intentions and honestly was “duped” by Brett just like the rest of us. In fact I spoke to him personally about it…I am certain that this was a major learning experience for him as well. While I jumped in because I sincerely trust Jim and his team, which in this scenario backfired…I also know that my business would not be anywhere close to where it is without the informational training I have received from his Proven Amazon Course and conferences.
The whole thing was an incredibly frustrating experience and I hope that Brett and Scott are held accountable in some way.
Thank you for sharing your experience with Brett Richard. I am one of perhaps 70 investors in Central Illinois who fell victim to his scheme. All told, he skated with over 20 million dollars from this honest, God fearing, and mostly retired group. The silver lining is that we are much the wiser about investing based on trust alone.
I’m not passing judgement yet. Jim, and then later Brett, put out training that I’ve been benefiting from for over ten years now in my online business. Obviously something went wrong regarding Dynasty, but that doesn’t mean that either Brett or Jim did anything wrong. A huge lesson that I’ve learned over the decades is that legal and illegal have nothing to do with right and wrong. It wouldn’t be the first endeavor that I’ve seen tanked by incompetence from Amazon or even the government.
You are living in alternate reality. This could still happen to you as JC and his cronies only care about money at the end of the day. They dont care about your success.
Hi Richard, I just came across this article. I invested $1,000 in this scam. What saddens me is that Jim Cockrum continues to peddle his wares under the guise of being a true christian. All very sad, and a lesson learnt for sure.
My thoughts exactly.
Any update? Where did all the money go? Can we call the FBI for an update on this case?
I want to know this as well, where is al the money?
He Also has a vcrplayerstore.com website, got me on that.
Kimberly, I hadn’t heard about this new scam Brett’s got going. Did he take money from investors for that business?
He conveniently fails to mention on his VCRPlayerStore website anything about the tens of millions of dollars he has stolen from people in his previous scam businesses. He also loves to use his wife and kids as his cover and some kind of evidence that he’s legitimate. I’m embarrassed for him. He’s got no shame. He should be in jail for a long time.
Wow, I’m super sorry you got caught up in this. Very well written piece and I hope it helps others avoid this same sort of scam.
His latest venture is Trusty Electronics, also selling (but not delivering) so-called reconditioned vhs/DVD combos…
I was also at the 2019 conference in central Illinois and actually spent a bit of time with several of the people on Brett’s team. After hanging out with them for a bit, and observing them, I concluded that most of them were very selfish, greedy, and generally unfriendly. I distanced myself further from the entire organization shortly after this. Unfortunately, I think Brett and most of his former team members are the type of people who you might see on the TV show, American Greed. They will never stop their unethical or illegal behaviors unless thrown in jail, and even then, they likely will never change. Cold hearts & only the laws of our land will stop them from preying on others as morally corrupt human beings.
I invested 20K, needing a SAFE investment while I was sick and unable to work. Just recently after returning from hospital and rehab and very much in debt, I tried to find statements from Dynasty showing interest earned to date. I had been totally non-functioning for a long time. I could not figure out how to access that information. No surprise as I had suffered a brain injury. Imagine my shock and devastation at learning that not only is there no interest earned, but the principal is gone as well. I had hoped to live on this while in recovery. I have never been a risk taker but trusted the group and the endorsement and long term relationship that PAC had with Brett.
Thanks for taking the time to fill in the blanks with this excellent post. I have wondered for some time what happened to Brett. Now I know. I am so sorry to read the devastation that he has caused to so many. Fortunately I wasn’t one that got caught up in this scam. I did invest – I think it was $50.00 – in the “giveaway thing”, but never heard another peep after my payment. I just chalked it up to experience. I too was seriously considering investing in Dynasty, but just couldn’t do it. I remember hearing Jim do his first interview with Brett and then soon after that they seemed to be inseparable. I seem to remember that Brett said he was a youth pastor before he started to sell on Amazon. So, I just thought he was this nice young Christian family guy that God was blessing when I heard his story. As a Christian man myself, it always grieves me to see someone abuse their Christian position and portray Christianity in a negative light. In the end, that would be the worst scam of all!